Multilingual Websites
When deciding between rival online offers, international users usually prefer to browse and buy in their native language. So website translation is becoming increasingly important for organisations with global ambitions. AST provides cost-effective solutions to create multilingual websites:
Complete website translation with layout check
To support your international marketing and geo-targeting efforts we’ll provide a complete translation of your website into one or more foreign languages. Whatever your campaign goals are (lead generation, conversions or traffic) the assigned specialised translators will invest time to familiarise themselves with your offer. Overall, we make sure the final output is not only optimised but also adheres to your company’s communication guidelines, terminology, and corporate tone of voice.
We can work directly in HTML files or with localisation file formats from all well-known CMSs. We can even integrate directly with your CMS.
We offer site structure options such as in-country local domains or language code subfolders, and landing pages can be search-engine optimised (SEO) in multiple languages.
Once the translated version is uploaded in draft format we’ll carry out careful layout checks as standard to ensure that characters, line breaks and text sections are all exactly where they should be.
Translation in Content Management Systems (CMS)
Many companies manage their website content with CMSs such as WordPress, Joomla and Drupal. Whether you’ve already generated gettext, XLIFF or other text-based files with your content ready for translation, or you want to use a plugin such as WPML, AST can help set up seamless workflows.
Translation with WPML
We want to make WordPress website translation and localisation as simple as possible for you. To ensure a seamless and transparent process we’ve partnered with OnTheGoSystems, the makers of WPML. As WPML partners we’re perfectly placed to:
Translate your storefront in WooCommerce, BigCommerce and Shopify straight from your WordPress site
Localise your contact forms in Contact Form 7
Deliver translations directly to your website
Multilingual SEO and PPC
We help you make the most of your multilingual website by providing solutions for on-going search engine optimisation and marketing:
Sector and competitor research
Identifying your key search terms in the foreign language(s)
Optimising translated text for high rankings
Creation of PPC ads (Google and Bing) for your targeted countries / regions