Client
Newson Gale
Sector
Manufacturing
Location
Nottingham
13+ Year Partnership
200+ Projects
15+ Languages
The Client
Newson Gale has been a market-leader in the manufacture of innovative static ground control solutions for over four decades.
Its product range is designed to mitigate static charge in industries where there is a risk of igniting flammable or combustible atmospheres. The brand’s product range offers effective static control across three core areas: grounding and bonding clamps, visual verification and interlockable control systems.
The Client's Challenge
In 2011, Newson Gale was looking to expand its global reach and achieve specific growth targets by forming a long-term partnership with a local translation and proofreading partner. The manufacturer required an end-to-end, consultative service, with the ability to quickly understand and interpret complex content in a timely manner.
Due to the technical nature of Newson Gale’s products, it was important for translated literature to adhere to strict industry regulations while encapsulating the brand’s tone of voice. For these reasons, Newson Gale has always remained committed to employing professional translators over AI technologies – which cannot guarantee consistency, compliance, or capture the human element of the brand.
Our Solution
Over the course of our partnership, our team has worked across 200+ projects including technical reports, product datasheets, instruction manuals, product animations and videos, case studies and marketing materials. Translations have been provided in 15+ export languages, including Chinese, Korean, Japanese, Polish, French and Italian helping to facilitate Newson Gale’s global growth since 2011.
“Our experience of working with AST Language Services has been seamless. We have always received excellent service and the translations have been well received by our extensive global distributor network. I would not hesitate to recommend AST Language Services as a full-service translation provider and consultancy.” Wendy Gibbs, Marketing Technology Administrator

